google.com, pub-8890468167255919, DIRECT, f08c47fec0942fa0
Infographic illustrating the 2026 B2B SaaS Bowtie Funnel. The left side, 'Acquisition,' includes 'Attract' (SEO, GEO/AEO) and 'Convert' (Trials, Demos). The center is 'The Sale.' The right side, 'Expansion,' includes 'Activate' (Onboarding), 'Retain' (Lifecycle), and 'Expand' (Upsell, Referral). A caption states, 'NRR is the new North Star.

Category: saas b2b marketing